All too often a retail experience leaves us with a feeling of overwhelm and insignificance after we have just paid for a product / service with the expectation of something positive - instead:
Ask yourself if any of these are your own hot buttons as a consumer when YOU are out shopping?
These are some of mine, and I thought maybe it’s just me until we did a survey and found pretty much everyone is moaning about the same thing. Yet, we are all shopping in YOUR stores.
A brand can have the most phenomenal positioning, shop fittings, promotions and product mix, but what is it ACTUALLY like to be your Customer?