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The groups of people that Leadership need to focus on at all times are Customers and Staff. Effective communication is ALWAYS reflected on the bottom line of a business with increased profitability. The Million Dollar (literally) question then is to understand the most effective ways to communicate understanding that human beings have their own unique preferred ways of receiving, processing and retaining information. It sometimes might feel like you are "Herding Frogs" as you take all of this into account. So How Effective are You at Communicating With Your Customers and Staff? Lets do a quick assessment ..Click the button below to start.
Question 1 of 10
Do you have a measure in place to establish how successfully you communicate with your Staff?
Yes
No
Not sure
Some of the time
Question 2 of 10
Do you have a measure in place to establish how successfully you communicate with your Customers?
Question 3 of 10
Successful communication is made up for 4 different types of information flow. Choose which one is the closest to how you communicate in your business.
We do not currently have a formal communication flow so I cannot answer this.
Internal Upward (from the ground level to a more senior level), Internal Downward (from leadership to ground level), Internal Lateral (among employees), External (from your business to outside parties).
Internal Upward (from the most junior level to 1 level above), Internal Downward (from a one level down to the next), External (from a staff member to a customer), Internal Staff (from staff to staff)
We depend on our staff, our supervisory levels and our leadership to communicate and then head office to our customers.
Question 4 of 10
Does your business use the methods of communication to share information between your management and the staff on the ground? Surveys, Reports, Feedback Forms and Assessments.
Sometimes
I am not sure
Question 5 of 10
Do you have a centralised communication portal where staff can upskill and access both skills, standard operating procedures, marketing information and all other information that they require to be Brand Superheroes?
We do inhouse training from time to time and sometimes have outside training courses.
Question 6 of 10
What kind of communication do you use to engage with your Customers?
Email
SMS and Email and Loyalty Programme
SMS and/or Whatsapp and/or Email, Personal 1 on 1, Loyalty Programme
SMS and/or Whatsapp and/or Email, Personal 1 on 1, Loyalty Programme, Call to Action Material
Question 7 of 10
Does your business make sure that your Staff know about all the information sent to Customers so that they are equipped to handle any queries?
Question 8 of 10
Does all your Communication deliver value to your Customers?
Always
Question 9 of 10
Does all your Communication to Customers and Staff have the end result of increasing both productivity, reviews and bottom line profitability?
10% of the time
20% of the time
30% of the time
40% of the time
50% of the time
60% of the time
70% of the time
80% of the time
90% of the time
100% of the time
Question 10 of 10
In your own words please tell us what great communication means to your business with both staff and customers.